In rough times it is easy to look at the ditch. Easy to look at shrinking markets, hardware failing, design flaws, or even dwindling funds in the account. But, you have to look ahead toward the line you want to drive.Look to that goal and stop looking at the ditch or you’ll wind up stuck there as your competition flies by you.
As any chemical engineer understands this is a true statement. However, it does take a minute to adjust the mind to get there.